Dr. Leisa Reinecke Flynn

Office: 307 Rovetta

644-4091

e-mail: lflynn@cob.fsu.edu

Office Hours: 10-11, MWF.

Required Text:

Web Site: http://garnet.acns.fsu.edu/~lflynn/3023.html

Description/Objectives

1. To present a clear depiction of the marketing system in the United States.
2. To analyze the functions of marketing and the people and institutions involved in the performance of these functions.
3. To have a good time.
4. To critically examine business policies that underlie the actions of marketers and to gain an understanding of the implications of these policies on other businesses and the public at large.
5. To give the student facility with the language of marketing.
6. To lay the groundwork for more advanced study of marketing and related subjects.
7. To impart an understanding of the importance and the pervasiveness of marketing through the exploration of its coverage in printed media.

Course Content

• The changing definition of marketing
• Strategic planning for marketing
• Analysis of marketing opportunities
• The legal, social, political, and economic environments
• and their effects on marketing practices
• Consumer, industrial, and international markets

Grading/Evaluation

Exams (20,20,20,20,20)--------100%

Grade Scale

A = 92.5 +%

A-= 90.00 - 92.49%

B+= 87.50 - 89.99%

B = 82.50 - 87.49%

B-= 80.00 - 82.49%

C+=77.50 - 79.99%

C =72.50 - 77.49%

C-= 70.00 - 72.49%

D = 60.00 - 69.99%

F = < 60.00

Honor Code

Students are expected to uphold the Academic Honor Code. The Academic Honor System of The Florida State University is based on the premise that each student has the responsibility to:

1. Uphold the highest standards of academic integrity in the student’s own work,

2. Refuse to tolerate violations of academic integrity in the University community, and

3. Foster a high sense of integrity and social responsibility on the part of the University community.

ADA Requirements

Students with disabilities needing academic accommodations should:

1. Register with and provide documentation to the Student Disability Resource Center (SDRC).

2. Bring a letter to the instructor form the SDRC indicating you need academic accommodations. This should be done within the first week of class.

(This syllabus and other class materials are available in alternative format upon request.)

June

26 Introduction to the course

27 What is Marketing? Chapter 1+2

28 The Marketing Point of View: Chapters 2+3

29 Global Marketing: Chapters 3+4

30 Quiz #1

July

5 Consumer Behavior: Chapters 5 & 6

6 More on Consumer Behavior

7 More on Consumer Behavior

10 Marketing Research: Chapters 7 & 8

11 Target Marketing and Segmentation

12 More on Market Research

13 Quiz #2

14 The Product: Chapters 9+10+11

17 New Products

18 Services

19 Pricing Chapters 12+13

20 Pricing

21 Quiz #3

24 Distribution: Chapters 14+15+16

25 Retailers

26 Wholesalers

27 Physical Distribution

28 Quiz #4

31 Promotion: Chapters 17+18+19

August

1 Advertising

2 Consumer and Trade Promotions

3 More on Promotion

4 Final Quiz