Media Clip: Publicity of Office
de la langue franaise
Program:
City at Six
Broadcast
Date: Sept. 12, 1978
http://archives.cbc.ca/IDC-1-73-1297-7467/politics_economy/bill101/clip5
Just a year
after the introduction of Bill 101, Quebec looks and sounds more French,
reports CBC Television. In order to address the lingering anxiety and anger of
Quebec's English-speaking minority, the Office de la langue franaise has come
up with a series of ads promoting French in Quebec. In this particular public
service announcement, a father and son, whose mother tongue is English, talk
about the importance and necessity of using French in the workplace.
The term Bill 101 disappeared when the law was passed. Some Quebecers argued
that the English media's persistence in referring to it as Bill 101 instead of
the French language charter reflected a refusal to accept the law.
The Office de la langue franaise is
the provincial agency responsible for enforcing Quebec's language regulations.
