RTV5702/COM4930, Communication Technology and Public Policy
Department of Communication
Florida State University, Fall Term 1997

Last updated August 25, 1997

Classes: Tuesday 7:00 pm - 9:45 pm
Location: CPD Room
Instructor: Stephen D. McDowell
Office: Room 356D Diffenbaugh Building
Office Hours: Tuesday 2:00 - 4:00 pm; Wednesday 2:00 - 5:00 pm
Ph: 850-644-2276
Facs: 850-644-8642
E-mail: smcdowel@mailer.fsu.edu
Course WWW site: http://mailer.fsu.edu/~smcdowel/rtv57out.html

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RTV5702/COM4930 Outline

SCHEDULE OF TOPICS AND READINGS:

PART ONE: INTRODUCTION

Session 1 (August 26): Challenges Facing Telecommunications Policy: Selected Perspectives

Questions for Consideration:

1/ The state: What have been and what are the role of public policy and public regulation in guiding the production of telecommunications services? What should be the role of the state in the future?
2/ Technological change: How should we understand the processes of technological development and change in the telecommunications industry? What is the role of changes in technology in affecting market structure and telecommunications policy?
3/ Economic structure/globalization: How important are changes in the way economic production and exchange are organized for telecommunications policy? In what ways have new uses of telecommunications contributed to the re-organization of economic production and exchange on a national and global scale?
4/ Role of industry structure/providers: What is the importance of the ownership structure of the industry -- such as concentration, cross-ownership, competition among multiple providers -- for the introduction of new services, responsiveness to consumer demand, and serving broader communications needs of society?
5/ Role of users/consumers: How important are the large and small users of telecommunications services in shaping the types of services which are made available?


Session 2 (September 2): Background of U.S. Telecommunications Act of 1996

Readings:

Drake, William J, "Introduction: The Turning Point," in William J. Drake (ed.), The New Information Infrastructure: Strategies for U.S. Policy (New York: Twentieth Century Fund, 1995), pp 1-27.

Jameson, Justin, "New Media: The likely development path and future regulatory requirements," Telecommunications Policy, Volume 20, Number 6 (1996), pp. 399-413.

Other:

Gilder, George, "Into the Telecosm," Harvard Business Review Vol. 69 (March-April 1991), pp. 150-161.

Kline, David, and Daniel Burstein, "Is Government Obsolete?" Wired (January 1996), pp. 86-105.

United States, Telecommunications Act of 1996


Session 3 (September 9): State and Local Telecommunications Policy Issues I
Readings:

Noam, Eli, "The Federal-State Friction Built into the 1934 Act and options for Reform," in Paul Teske (ed.), American Regulatory Federalism and Telecommunications Infrastructure (Hillsdale, Nj: Lawrence Erlbaum, 1995), pp. 113-123.

Geller, Henry, "Comments - Legal Issues in Preemption," in Paul Teske (ed.), American Regulatory Federalism and Telecommunications Infrastructure (Hillsdale, Nj: Lawrence Erlbaum, 1995), pp. 125-131.

Cole, Barry, "State Policy Laboratories," in Paul Teske (ed.), American Regulatory Federalism and Telecommunications Infrastructure (Hillsdale, Nj: Lawrence Erlbaum, 1995), pp. 35-45.

Other:

Melody, William, and Dorte Miller, "Rights of Way as a Foundation for Infrastructure Competition," in William H. Melody (ed.), Telecom Reform: Principles, Policies and Regulatory Practicies (Lyngby: Den Private Ingeniorfond, Technical University of Denmark, 1997), pp. 125-137.

Florida, Telecommunications Law of 1995

Questions for Consideration:


PART TWO: POLICY PERSPECTIVES AND FRAMEWORKS

Session 4 (September 16): The Purposes and Methods of Public Policy Analysis

Readings:

Pal, Leslie, Public Policy Analysis (Second Edition) (Toronto: Nelson, 1992), Chapter 2, pp. 16-37.

Heineman, Robert A., William T. Bluhm, Steven A. Peterson, and Edward N. Kearny, The World of the Policy Analyst: Rationality, Values, and Politics (Chatham, NJ: Chatham House, 1990), Chapter 2, pp. 35-67.

Other:

Stone, Deborah A., Policy Paradox and Political Reason (Harper Collins, 1988), Preface, Introduction and Chapter 1, pp. 1-26.

Eisner, Marc Allen, Regulatory Politics in Transition (Baltimore: Johns Hopkins, 1993), Chapter 1, pp. 1-26.

Questions for Consideration:

1/ How should we define public policy? Are policies only intended and conscious actions and choices? Should the term public policy also refer to outcomes and consequences of public decisions or actions?
2/ Should policy formation and decisions be seen as distinct from implementation?
3/ What is the proper relationship between politics and public policy?
4/ How should knowledge claims be judged and compared in public policy analysis? Should professional or expert knowledge supersede the claims of other groups? Should "facts" and "values" be separated? Is there a standard of knowledge which is consensual in telecommunications policy?
5/ What are the main elements of a rational policy analysis model? Is a rational practice of public policy possible or desirable in a period of rapid technical, economic and social change? Is rational public policy possible or desirable in a democratic polity?
6/ How applicable are Deborah Stone's concepts of political reasoning and strategically crafted argument to understanding the issues and process of contemporary telecommunications policy? What metaphors and analogies presently are used to define telecommunications policy problems and paradoxes?
7/ What are the differences in the notion of public interest in telecommunications in the market image and the political community image which Deborah Stone puts forward? Can the development of a public telecommunications network be seen as a "commons" problem?


Session 5 (September 23): Perspectives on Telecommunications and Public Policy

Please Note: Take Home Test is due

Readings:

Horwitz, Robert Britt, The Irony of Regulatory Reform: The Deregulation of American Telecommunications (New York: Oxford University Press, 1989), Chapters 1 and 2, pp. 1-44.

Bar, Francois, "Information Infrastructure and the Transformation of Manufacturing," in William J. Drake (ed.), The New Information Infrastructure: Strategies for U.S. Policy (New York: Twentieth Century Fund, 1995), pp. 55-74.

Other:
Mosco, Vincent, "Toward a Theory of the State and Telecommunications Policy," Journal of Communication Vol. 38, No. 1 (Winter 1988), pp. 107-124.

Questions for Consideration:

1/ Which of Horwitz's models of regulation do you find to be the most useful?
2/ In what ways do the elements and construction of Horwitz's theory of communications regulations differ from Brock's models of communications policy? What implications do these differences have for the type of research each author undertakes?
3/ How do Horwitz's theories fit into the types of policy frameworks proposed by Leslie Pal (structural determinacy, rational actor, and meaning systems)?
4/ What are the elements of the four general forms of governance in Mosco's argument? What countries might provide examples of each? What is the role of power in each of the three frameworks of telecommunications policy that Mosco presents? Which of these frameworks do you find to be the most useful, either for examining telecommunications policy in the united States or elsewhere?


PART THREE: HISTORICAL DEVELOPMENT OF TELECOMMUNICATIONS POLICY

Session 6 (September 30): The Political and Economic Antecedents of Regulation
Readings:

Horwitz, Robert Britt, The Irony of Regulatory Reform: The Deregulation of American Telecommunications (New York: Oxford University Press, 1989), Chapters 3 and 4, pp. 46-125.

Other:

Beniger, James R., The Control Revolution: Technological and Economic Origins of the Information Society (Cambridge, MA: Harvard University Press, 1986), pp. 219-287.

Questions for Consideration:

1/ How are common law, administrative law, and regulation distinct? What were the key dynamics in the development of "regulation" as a form of governance in the United States? What distinguishes the problems, purposes, and mechanisms of regulation in different periods?
2/ What is technology, according to James Beniger? What were the origins of the successive crises of control Beniger describes? How can you relate the arguments of Beniger and Horwitz?


Session 7 (October 7): The 1934 Communications Act: Public Interest Regulation of Telecommunications and Broadcasting

Readings:

Horwitz, Robert Britt, The Irony of Regulatory Reform: The Deregulation of American Telecommunications (New York: Oxford University Press, 1989), Chapters 5 and 6, pp. 126-195.

McChesney, Robert W., Telecommunications, Mass Media, and Democracy (New York: Oxford University Press, 1994), Chapter 8, pp. 185-225.

Questions for consideration:

1/ What were the key dynamics in the formation of price and entry regulation?
2/ How important were particular steps and missteps of the National Committee on Education by Radio and other broadcast reformers in the success of efforts to reserve spectrum for educational and non-profit uses?
3/ Why were these groups as effective as they were? Would the outcome (in terms of spectrum allocation, the role of the FCC, and the shape of the Communications Act) have differed if these groups had been better organized or if specific persons had acted differently?
4/ What challenges faced, and now face, groups making public interest claims in the broadcasting field? How sustainable is the notion of public interest broadcasting in a commercial broadcasting system?



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RTV5702/COM4930 Outline

PART FOUR: RESTRUCTURING POLICY AND REGULATION

Session 8 (October 14): Divestiture, Deregulation and the Movement to Competition?

Please Note: Discussion paper 1 is due

Readings:

Noam, Eli M., "Beyond Telecommunications Liberalization: Past Performance, Present Hype, and Future Direction," in William J. Drake (ed.), The New Information Infrastructure: Strategies for U.S. Policy (New York: Twentieth Century Fund, 1995), pp. 31-54.
Horwitz, Robert Britt, The Irony of Regulatory Reform: The
Deregulation of American Telecommunications (New York: Oxford University Press, 1989), Chapters 7-9, pp. 196-284.

Other:

Wilson, Kevin G., "Deregulating telecommunications and the problem of natural monopoly: a critique of economics in telecommunications policy," Media, Culture and Society Vol. 14 (1992), pp. 343-368.

Questions for Consideration:

Other Resources:
Go to


Session 9 (October 21): Public Policy Efforts to Shape Technology

Readings:

Solomon, Richard Jay, "Telecommunications Technology for the Twenty-first Century," in William J. Drake (ed.), The New Information Infrastructure: Strategies for U.S. Policy (New York: Twentieth Century Fund, 1995), pp. 93-111.

McKnight, Lee, and W. Russell Neuman, "Technology Policy and the National Information Infrastructure," in William J. Drake (ed.), The New Information Infrastructure: Strategies for U.S. Policy (New York: Twentieth Century Fund, 1995), pp. 137-155.

Questions for Consideration:

1/ What models or images are most useful to understand the development and uses of intelligent network technologies?
2/ Do technical standards constrain or support creativity and innovation?
3/ Are processes of technical design and standardization neutral processes, or are certain organizations and groups more likely to guide and benefit from these developments?
4/ What struggles take place within and among nations over technology design?

Other Resources:
Go to


Session 10 (October 28): Universal Service and Social Policy

Readings:

U.S. Department of Commerce, National Telecommunications and Information Administration, Falling through the Net: A Survey of the `Have Nots' in Rural and Urban America (Washington: Dept. of Commerce, July 1995).

Dordick, Herbert, "The Social Consequences of Liberalization and Corporate Control on Telecommunications," in William J. Drake (ed.), The New Information Infrastructure: Strategies for U.S. Policy (New York: Twentieth Century Fund, 1995), pp 155-172.

Melody, Bill, "Efficiency and Social Policy in Telecommunication: Lessons from the U.S. Experience," Journal of Economic Issues Vol. 23, No. 3 (September 1989), pp. 657-687.

Other:

Hadden, Susan E., and Edward Lenert, "Telecommunications networks are not VCRs: the public nature of new information technologies for universal service," Media, Culture and Society Volume 17 (1995), pp. 121-140.

Bernt, Phyllis, Hans Kruse, and David Landsbergen, "Impact of Alternative Technologies on Universal Service and Competition in the Local loop," Telematics and Informatics Vol. 10, No. 4 (1993), pp. 359-377.

Questions for Consideration:

1/ Is there a public interest in increasing the quality and capacity of services on the public network? How should the costs of network modernization be distributed?
2/ What problems are encountered in efforts to make telephone service provision more efficient by linking prices to the cost causation of different services? Who should pay for access to the local and inter-exchange telephone network? Is the subscriber line charge necessary of equitable?
3/ Is some competition a useful political value to reduce risks of regulatory capture, as argued by Bill Melody? Or does society pay more in terms of sustainable but economically inefficient competition in some services, as argued by Kevin Wilson?


Session 11 (November 4): Public Policy for the Intelligent Network

Readings:

Reidenberg, Joel R., "Information Flows on the Global Infobahn: Toward New U.S. Poliicies," in William J. Drake (ed.), The New Information Infrastructure: Strategies for U.S. Policy (New York: Twentieth Century Fund, 1995), pp. 251-268.

McChesney, Robert, "The Internet and U.S. Communication Policy- Making in Historical and Critical Perspective," Journal of Communication Volume 46, Number 1 (Winter 1996), pp. 98-124.

Other:

Samarajiva, Rohan, and Peter Shields, "Emergent institutions of the `intelligent network': Toward a theoretical understanding," Media, Culture and Society Vol. 14 (1992), pp. 397-419.

Kahin, Brian, "The U.S. National Information Infrastructure Initiative: The Market, the Net and the Virtual Project," in Brian Kahin and Ernest J. Wilson III (eds.), National Information Infrastructure Initiatives: Vision and Policy Design (Cambridge, MA: The MIT Press, 1997), pp. 150-198.

Questions for Consideration:


November 11: Veteran's Day Holiday: No class session

Please Note: Discussion Paper 2 is due by November 14

Session 12 (November 18): Cable Legislation and Policy

Readings:

Atkin, David J., "Cable exhibition in the USA: Ownership trends and implications of the 1992 Cable Act," Telecommunications Policy Vol. 18, No. 4 (May-June 1994), pp. 331-341.

Suzanne Douglas, "The Reagan Era: An Overview of U.S. Telecommunications Policy," Telematics and Informatics Vol. 7, No. 1 (1990), pp. 63-70.

Other:

Baldwin, Thomas, D. Stevens McVoy, and Charles Steinfeld, Convergence: Integrating Media, Information, and Communication (Newbury Park, CA: Sage, 1996), Chapter 4, pp. 78-103.

Questions for Consideration:


Session 13 (November 25): Forming and Implementing the Telecommunications Act of 1996

Please note: Draft Papers are due November 25

Readings:

Drake, William J, "The National Information Infrastructure Debate: Issues, Interests and the Congressional Process," in William J. Drake (ed.), The New Information Infrastructure: Strategies for U.S. Policy (New York: Twentieth Century Fund, 1995), pp. 305-344.

Geller, Henry, "Reforming the U.S. Telecommunications Policymaking Process," in William J. Drake (ed.), The New Information Infrastructure: Strategies for U.S. Policy (New York: Twentieth Century Fund, 1995), pp. 115-136.

Other:

Statement of Robert E. Allen, Chairman and CEO of AT&T, before the House Telecommunications and Finance Subcommittee, May 10, 1995.

Statement of Gerald Levin, , Chairman and CEO of Time-Warner Inc., before the House Telecommunications and Finance Subcommittee, May 10, 1995.

Statement of James Cullen, Vice-chairman, Bell Atlantic Corporation, before the House Telecommunications and Finance Subcommittee, May 10, 1995.

Statement of Richard Devlin, Executive Vice-President, Sprint Corporation, before the House Telecommunications and Finance Subcommittee, May 10, 1995.

Statement of Larry Irving, Department of Commerce, before the House Telecommunications and Finance Subcommittee, May 11, 1995.

Statement of Ronald J. Binz, National Association of State Utility Consumer Advocates, before the House Telecommunications and Finance Subcommittee, May 11, 1995.

Statement of Bradley Stillman, CFA Telecommunications Policy Director, before the House Telecommunications and Finance Subcommittee, Committee on Commerce, May 11, 1995.


Questions for Consideration:

1/ What were the major issues and problems faced in attempts up to 1995 to rework telecommunications legislation?
2/ Does the legislative process in the United States allow for too much or inadequate "public interest" input? What could be done to rework institutions in this light?
3/ What issues are encountered in implementing new laws in a way that reflects legislators' intentions?


Session 14 (December 2): Research Presentations and/or Special Topics

Please note: Revised final papers are due Friday December 5.

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